Strong Demand Continues for Ford Ranger, Second Quarter Sales Rise 7.5 Percent

• The strong quarter helped Ranger drive its share of the pickup segment up 1.1 percentage points to 15.4 percent from the same period last year

KUALA LUMPUR, Malaysia, 12 July 2018 – Strong demand for the segment-defining Ford Ranger pickup truck in Malaysia fueled second quarter retail sales that rose 7.5 percent from the prior year to 1,556 vehicles sold.

The strong sales helped the Ranger increase its share of the pickup segment to 15.4 percent, a gain of 1.1 percentage points from the same quarter last year.

“The ‘Built Ford Tough’ Ranger continues to earn the favour of customers across the country and build on its growing success in the market,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.

The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market, attracting a wide range of customers who are looking for a versatile vehicle that is suitable for both on-and off-road.

“Ranger’s bold design, unmatched versatility, robust capability and advance safety features all combine to help drive its popularity in Malaysia,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.

The Ranger is currently available in Malaysia in ten variants – including the high-series Ranger Wildtrak, Ranger FX4, XLT, XL and Standard variants – providing great customer choice and meeting a wide-range of work and recreational needs.

“We are delighted with the growing demand of expanded Ranger line-up and we’re confident that Ford Ranger will continue to drive our momentum in Malaysia. We also remain committed to continuously enhance our customer and ownership experience through the ongoing expansion and upgrades of our dealer network,” added Muzri.

Ford and Sime Darby Auto Connexion have continued to expand the nationwide dealer network this year with the opening of two new facilities in East Malaysia, Sime Darby Auto Connexion (Kuching) and Sime Darby Auto Connexion (Kota Kinabalu). Designed with Ford’s global Brand@Retail standards, these facilities offer Ford’s fast-growing customer base in East Malaysia the even better sales and aftersales services.
About Ford Motor Company 
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.


About Sime Darby Auto Connexion

Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors Division. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.


Media Contact: Ryan Mok
                                     Content & Communications
                                     Sime Darby Auto Connexion Sdn Bhd
                                     03 7718 1200

                                    ryan.mok@simedarby.com

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