MEDIA

Sime Darby Swedish Auto & Volvo Car Malaysia Seal Partnership
with Kota Permai Golf & Country Club


SHAH ALAM, August 2023 – Set to provide a unique electric vehicle (EV) experience in the country, Sime Darby Swedish Auto, leading franchise dealer for Volvo cars, has entered into a partnership with Kota Permai Golf & Country Club (KPGCC) with the support of Volvo Car Malaysia as the official car brand sponsor.

The first-of-its-kind collaboration between Sime Darby Swedish Auto and Volvo Car Malaysia with KPGCC will provide discerning club members with easy access to EV charging infrastructure and expand EV accessibility in a way that showcases Volvo’ssustainability ambitions to offer a fully-electric vehicle range by 2030 and be a climate-neutral automaker by 2040. As part of the arrangement, two units of free-to-use 22kW AC charging stations will be strategically located at KPGCC in addition to latest Volvo models being on display.

Jeffrey Gan, Managing Director of Retail and Distribution of Sime Darby Motors Southeast Asia, Hong Kong and Macau, said, “While underscoring our commitment to sustainability and a low carbon environment, this partnership with KPGCC also allows us to tap new opportunities to expand our electrification journey through the inimitable Volvo Retail Experience that is now more accessible to club members. With the added support of convenient charging stations, we believe such initiatives can collectively further enable the shift in mindset towards greater EV adoption in the country.”

“We are excited to partner with Sime Darby Swedish Auto and Volvo Car Malaysia in spreading the EV culture through this exclusive arrangement for our members. Accessibility and convenience are key in raising EV awareness, and with Volvo cars known for sustainability and safe driving, the brand was an easy choice as KPGCC’s official car brand sponsor. It is without doubt this will be a most beneficial experience,” said Mr. Tang Meng Loon - Executive Director (Club, Township, Security and Auxiliary Police).

Sime Darby Swedish Auto was awarded with the Dealer Excellence Award from Volvo Car Malaysia in 2020 and 2021.

Kota Permai Golf and Country Club (KPGCC) is a lifestyle in itself. Situated in Kota Kemuning, an up-market suburb of Shah Alam, KPGCC is the perfect getaway for golf and recreational pleasures featuring ingenious landscaping and activities organised to promote a healthy lifestyle. Truly a jewel in the Asian golf club scene, KPGCC’s multiple award-winning Ross Watson 18-hole masterpiece has hosted numerous local and international tournaments since it’s opening in 1998 as well as has won numerous awards and accolades, among them being Best Golf Course, Best Course Maintenance and Best Maintained Greens. Providing one of Asia’s best golfing experiences, KPGCC is recognised by industry leaders and the golf media both locally as well as internationally.


About Volvo Car Malaysia
Volvo Cars established its presence in Malaysia in the early 1960s before formally establishing Volvo Car Malaysia in 1999. Since then, Volvo Car Malaysia has gone from strength to strength and built a network of 14 dealers across the country.

The popularity and demand for Volvo cars locally had led to the establishment of the Volvo Car Manufacturing Malaysia in 1967, which is now Malaysia’s oldest and longest-running vehicle assembly plant. In 2016, Volvo Car Malaysia was the first market to locally assemble the XC90 PHEV outside of Sweden, paving the way for the assembly of other Volvo PHEVs whilst continuously providing a sustainable and safe driving experience. Volvo Car Malaysia sells premium-segment car models in two versions: sedans (S60 and S90) and SUVs (XC40, XC60 and XC90).

As of February 2021, it became the first automotive brand in Malaysia to offer a full range of PHEVs for all its models. In line with its global vision of becoming climate neutral by 2040, Volvo Car Malaysia is committed to bringing greater awareness on the current climate challenges to Malaysians and aims to become a leader in sustainability in the automotive industry through its product offerings, business operations, and local initiatives.

About Volvo Car Group
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales of 661,713 cars in 2020 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding since 2010.

As of December 2020, Volvo Cars employed approximately 40,000 (41,500) full-time employees. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' head office for APAC is located in Shanghai and for Americas in Mahwah, NJ. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), South Carolina (US), Chengdu and Daqing (China).

Under its company purpose, Volvo Cars aims to provide customers with the Freedom to Move in a personal, sustainable and safe way. This purpose is reflected in a number of business ambitions: for example, by the middle of this decade it aims for half of its global sales to be fully electric cars, half of its sales to be online and half of its software to be in-house. Volvo Cars is also committed to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.

About Sime Darby Motors
Sime Darby Motors is one of the leading automotive groups in Asia Pacific, representing luxury brands such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal market brands including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Darby Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail and rental. Its retail operations feature some of the best and latest state-of-the-art facilities in the region. In Malaysia, Sime Darby Motors Retail & Distribution represents 11 brands, 5distributorships with over 84 dealers nationwide and 35 wholly-owned franchise retail outlets.



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