Mr. Chanchai Trakarnudomsuk, CEO of Mazda Sales (Thailand), with Mr. Lee Eu San, Managing Director of Sime Darby Mazda (Thailand) Limited, officiated the grand opening of the facility today. In explaining the concept behind the new showroom, Mr. Chanchai Trakarnudomsuk said, “In 2017, Mazda Sales (Thailand) plans to expand its network of showrooms and service centres to cover all of Thailand with …… branches. This year, the overall economic conditions are moving in a better direction. The investment sector has begun to expand, which is a positive signal, pushing our company to reach our targets more easily. Partnering with Sime Darby Mazda Thailand, a global organisation, is one of the strengths in our joint dealer business and is an important part of our plan to expand the network of showrooms and standard of service. Currently Sime Darby manages five Mazda branches located at Charoen Nakorn, Srinakarin, Phetkasem, Suksawat, Charansanitwong, and we are confident the newest addition, the sixth branch at Paradise Park will exemplify the Mazda standard and focus on giving our customers a satisfactory experience. The layout of the showroom is designed to look as if the cars are moving along the runway, giving a sense of dimension and movement to help create a powerful emotion of the fun in driving.”

"In addition, the Sime Darby Mazda Paradise Park showroom is also the first to be launched using the new Mazda logo as a distinctive element that reflects the Mazda brand in a way recognisable to customers and is more visually appealing. The design of the new showroom presents a modern yet warm and relaxed environment for customers, as an expression of the great success of Mazda Sales (Thailand)."

Mr. Lee Eu San added, “Sime Darby Mazda Thailand is proud of our long-term partnership with Mazda as we have been a Mazda Dealer since 2001 and shown tremendous growth over the years. Last year, we sold 3,305 Mazda vehicles, or 7.8% of total Mazda sales in Thailand. We are now honoured that Mazda Sales (Thailand) has the confidence in us to allow us the opportunity to invest in this prime area. This is our single largest investment in Thailand to-date, THB 383.6 million, signifying our confidence in the Mazda brand and Thailand’s economic progress.”

 “Sime Darby’s automotive retail experience spans 10 countries across 130 outlets throughout the Asia-Pacific region. With our know-how and experience, we are committed to providing premium service to all Mazda customers across Bangkok. We strongly believe in customer satisfaction as our top priority and making customers happy is our main goal. As Mazda continues to bring in newer and more technologically superior products, it is important for Dealers to continue to improve its facilities to keep up with the product revolution. This is why we plan to upgrade our current facilities to comply with Mazda’s new Corporate Identity over the next two years.”

Sime Darby’s Paradise Park is the largest Mazda facility in Bangkok to-date. It is built on a 5,400 square meter area, displays up to 12 cars in the showroom, with 23 workbays for Service and Collision Repair. The showroom has modern facilities that elevate the Mazda brand to a new level like the spacious and relaxing customer lounge that has free WiFi and serves snacks and beverages. It also has two New Vehicle Delivery bays to allow new customers space to interact with their Sales Consultant during the delivery process and fully understand their vehicle’s features. The facility has the full range of Mazda test-drive units available for customers to test and make their choice.

 “We want all our customers to know that purchasing a Mazda from Sime Darby is only the beginning of their relationship with us. We are here to show we care for them and this facility represents a key milestone for Sime Darby and our successful partnership with Mazda,” remarked Lee.

For more information, please contact:
Sime Darby Mazda (Thailand) Limited:

Mr. Lee Eu San, Managing Director

Phone: 098-8429862
E-mail: lee.eu.san@simedarby.com