Sime Darby Motors Celebrates BYD’s Official Partnership with UEFA EURO 2024™ with an Exciting Campaign

In celebration of BYD's partnership as an official partner of the UEFA European Football Championship 2024™ (UEFA EURO 2024™), Sime Darby Motors (SDM) is excited to announce an electrifying campaign that gives Malaysian motorists a chance to embrace sustainable mobility while enjoying UEFA EURO 2024™.

During this campaign, customers who register a BYD ATTO 3 in the Road Transport Department (JPJ) system from April 1 to 30 will have the opportunity to win a ticket to the Final or Semi-Final of UEFA EURO 2024™! To participate, customers can submit their entries at any of BYD's 21 dealerships across Malaysia. This exclusive offer ensures that new owners not only drive away with the latest electric vehicle technology but also stand a chance to be part of football history in the making.

To commemorate its official kick off, Sime Darby Motors is hosting the UEFA EURO 2024™ Event from April 19 to 21 at Carpark B, Bukit Jalil Stadium, from 9am to 6pm. The event promises a host of exciting activities, exclusive event promotions, and the spirit of football fandom.
Simultaneously, the campaign will also be accessible at BYD showrooms nationwide until April 30, 2024, where customers can enjoy special rebates, charging credits, and an exclusive Overtrade Programme for the BYD ATTO 3. The limited-time incentive is aimed at those interested in transitioning to an electric vehicle (EV), as part of BYD's commitment to an EV ownership initiative. This comprehensive package combines existing promotional rebates with a lucky draw opportunity, making the transition to electric mobility more exciting and affordable.

Jeffrey Gan, Managing Director, Southeast Asia, SDM, said, “We extend our heartfelt congratulations to BYD! This partnership with UEFA EURO 2024™ is a significant milestone that perfectly aligns with our commitment to delivering exceptional experiences and promoting sustainable transportation solutions. We are thrilled to kick off this football fever campaign and invite Malaysians to seize the opportunity to be part of this exciting journey towards a greener and more exhilarating future.”

This unprecedented alliance between BYD and UEFA represents the first time a new energy vehicle (NEV) manufacturer has sponsored the Championship, setting a milestone in the event's history. Given its position as one of the top global NEV sellers, BYD is committed to contributing to UEFA's goal of organising the most sustainable European Championship to date. This partnership also showcases BYD’s latest EV advancements to a broad audience, highlighting their commitment to reducing carbon emissions for a greener future, with UEFA EURO 2024 providing an influential platform.

In Malaysia, BYD stands out not only for its superior vehicle features and performance but also for its exceptional customer service. With an expanding network of 21 advanced showrooms to date and growing dealer presence nationwide, targeting to have at least 30 showrooms by the end of 2024, BYD continues to enhance its accessibility and customer support. Further amplifying its commitment to excellence, BYD’s digital initiatives, such as the user-friendly BYD mobile app, provide customers with easy access to service centre locations, quick appointment settings, and vehicle diagnostics tools, demonstrating an unyielding dedication to elevating its service offerings across the region.

For more information, visit http://byd.simedarbymotors.my/ or follow www.facebook.com/BYDCarsMalaysia or www.instagram.com/bydcarsmalaysia/. For enquiries, contact the Customer Care number at 1300-38-1888.

About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About Sime Darby Motors
Sime Darby Motors is one of the core businesses of Sime Darby Berhad, representing a wide array of marques from luxury names such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal brands including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Darby Motors has presence in ten markets namely Malaysia, Singapore, Chinese Mainland, Hong Kong, Macau, Taiwan, Australia, New Zealand, Thailand and Indonesia.
Sime Darby Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail and rental. Our retail operations feature world-class state-of-the-art facilities to provide immersive experience and service excellence to our valued customers. Through its regional operations, Sime Darby aims to be a leader in EV. Visit www.simedarbymotors.com for more information.

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