Sime Darby Motors and Gentari Sign MoU to Drive Green Mobility and Clean Energy Solutions

Jeffrey Gan, Managing Director of Retail and Distribution, Sime Darby Motors Southeast Asia, Hong Kong, and Macau, and [centre right] Shah Yang Razalli, Gentari’s Deputy Chief Executive Officer and CEO of Gentari Green Mobility, witnessed by [left] Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia and [right] Haikal Zubir, Chief Operating Officer of Gentari Green Mobility.

KUALA LUMPUR, October 12, 2023 – Leading automotive player Sime Darby Motors (SDM) has signed a Memorandum of Understanding (MoU) with Gentari Sdn Bhd through its subsidiary, Gentari Green Mobility Sdn Bhd, to accelerate the building of Electric Vehicle (EV) charging stations and infrastructure across Sime Darby Motors’ network as well as in other publicly accessible locations alongside other supplementary initiatives.

The MoU will entail SDM and Gentari exploring opportunities to establish EV charging stations and related EV charging infrastructure at SDM’s automotive facilities across Malaysia, as well as in SDM’s other regional markets. To further enhance accessibility and convenience for customers, the MoU will also explore establishing EV charging facilities beyond SDM showrooms, such as at golf clubs, hotels, and healthcare centres, amongst other potential locations. In addition, to encourage EV adoption amongst Malaysians, the collaboration will also look at value-added services for SDM customers. These services may include EV charging subscription plans, personalised home charging packages, portable charging services, and flexible mobile charging solutions, amongst others.

The MoU will also explore a potential partnership for EV fleet solutions, catering to the evolving needs of businesses and governments looking to transition to cleaner and more sustainable transportation alternatives. Other joint projects and initiatives aimed at enhancing EV adoption, improving infrastructure, or developing new EV-related products or services will also be considered.

Alongside this, recognising the pivotal role of renewable energy, the MoU will also explore solar energy projects, such as solar energy system installations and solar energy storage solutions.

The MoU was formalised at a signing ceremony between Jeffrey Gan, Managing Director of Retail and Distribution of Sime Darby Motors Southeast Asia, Hong Kong, and Macau, and Shah Yang Razalli, Gentari’s Deputy Chief Executive Officer and CEO of Gentari Green Mobility. Syed Ahmad Muzri Syed Faiz, the Managing Director of Jaguar Land Rover Malaysia and Haikal Zubir, the Chief Operating Officer of Gentari Green Mobility, witnessed the signing.

"This MoU underscores our commitment to shaping a sustainable future through low carbon mobility. We look forward to working with Gentari to accelerate environmentally friendly technologies and solutions for the automotive sector, particularly to support the EV eco-system which continues to grow in Malaysia,” Jeffrey Gan said.

Shah Yang Razalli added; “As we aim to lead the way in sustainable transportation and clean energy solutions, this collaboration marks an important stride towards a larger initiative covering the Asia Pacific region. Leveraging Sime Darby Motors' established track record and extensive regional footprint and our expertise, we are set to pave the way for a broader alliance that will unite various OEMs within the SDM portfolio. Together, we are strongly positioned to lead the charge in low-carbon mobility and the transition to sustainable energy, in creating a better future for the coming generations.”

A fast-growing EV charging network
To date, since its introduction in June 2022, Gentari has deployed over 180 charging points in Malaysia and over 160 charging points in India, through its affiliated entities. With a mission to be Asia Pacific’s most valued clean energy solutions partner by 2030, Gentari aims to capture over 10% market share of charge points and Vehicle-as-a-Service (VaaS) offerings, across key markets in Asia Pacific.

About Sime Darby Motors
Sime Darby Motors is one of the leading automotive groups in Asia Pacific, representing luxury brands such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal market brands including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Darby Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail and rental. Its retail operations feature some of the best and latest state-of-the-art facilities in the region. In Malaysia, Sime Darby Motors Retail & Distribution represents 10 brands, 4 distributorships with over 88 dealers nationwide and 32 wholly-owned franchise retail outlets.

About Gentari
Gentari is focused on delivering the solutions required to put clean energy into action today, to transform how we live tomorrow. Gentari’s three initial core pillars of Renewable Energy, Hydrogen and Green Mobility form a comprehensive portfolio of solutions to help our customers in their decarbonisation journey. In the long term, Gentari aims to be the most valued clean energy solutions partner, creating greater impact, connecting businesses, and making the journey to a net zero future, possible.

For more information on Gentari, please visit

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