MEDIA
Sime Darby Beyond Auto and Scientex Berhad
Joint Effort in Driving Change for a Greener Malaysia
Recognising the growing demand for EV vehicles in Malaysia, Sime Darby Beyond Auto has recently introduced the new hatchback model, BYD Dolphin, at an unbeatable starting price of RM99,900. This further reinforces their dedication to offering a diverse range of EV vehicles that are accessible to all Malaysians, making sustainable mobility a reality for the wider population.
Sime Darby Beyond Auto's remarkable achievement in driving EV adoption is evident through the impressive 1,000 bookings secured within just 10 days of its December 8, 2022, launch. This success is backed by the comprehensive aftersales services, including customer care, advanced service centers, body and paint services, as well as parts distribution, all designed to ensure a worry-free ownership experience for EV owners. Additionally, to ensure that Sime Darby Beyond Auto is well-equipped to serve the markets, SDBA has already appointed 14 BYD dealers and is planning to establish a total of 21 dealerships to further support EV adoption across Malaysia.
In support of the EV initiative, Scientex plans to establish EV charging stations at selected locations within its nationwide housing developments. Leveraging its strong presence in affordable housing townships, this strategic move aims to encourage greater EV adoption among residents and visitors, fostering a greener and more sustainable lifestyle within these communities.
The collaboration between Sime Darby Beyond Auto and Scientex took a significant step forward with the signing of a Memorandum of Understanding (MOU) to become preferred marketing campaign partners for Scientex's highly anticipated Mori Residences 2 condominium project in Rawang, Selangor. This exciting development embodies Scientex's commitment to promoting sustainability and mobility, as it adopts GreenRE criteria, featuring environmentally responsible design and EV charging stations conveniently accessible to the residents.
Their joint efforts involve promoting widespread electric vehicle (EV) adoption and incorporating EV charging facilities into affordable housing developments, contributing to the nation's cleaner and environmentally responsible future. To further inspire the public, they will run awareness campaigns and offer attractive incentives, making EVs and eco-friendly homes accessible to all.
Jeffrey Gan, Managing Director of Sime Darby Motors Retail and Distribution Southeast Asia, Hong Kong, and Macau, expressed enthusiasm, stating, "This collaboration with Scientex is a testament to our shared commitment to environmental stewardship. We are excited to leverage our leading EV technology to contribute to Scientex's vision of sustainable growth and a greener future."
Lim Peng Jin, CEO of Scientex, expressed enthusiasm about the strategic collaboration, stating, "The collaboration with Sime Darby Beyond Auto marks a significant milestone in our pursuit of a more sustainable future. Together, we are determined to make affordable homes and sustainable mobility solutions accessible to all Malaysians, creating a positive difference in the lives of the community."
Their joint efforts involve promoting widespread electric vehicle (EV) adoption and incorporating EV charging facilities into affordable housing developments, contributing to the nation's cleaner and environmentally responsible future. To further inspire the public, they will run awareness campaigns and offer attractive incentives, making EVs and eco-friendly homes accessible to all.
Jeffrey Gan, Managing Director of Sime Darby Motors Retail and Distribution Southeast Asia, Hong Kong, and Macau, expressed enthusiasm, stating, "This collaboration with Scientex is a testament to our shared commitment to environmental stewardship. We are excited to leverage our leading EV technology to contribute to Scientex's vision of sustainable growth and a greener future."
Lim Peng Jin, CEO of Scientex, expressed enthusiasm about the strategic collaboration, stating, "The collaboration with Sime Darby Beyond Auto marks a significant milestone in our pursuit of a more sustainable future. Together, we are determined to make affordable homes and sustainable mobility solutions accessible to all Malaysians, creating a positive difference in the lives of the community."
Sime Darby Motors is one of the leading automotive groups in Asia Pacific, representing luxury brands such as BMW, Rolls-Royce, Jaguar, Land Rover, and Porsche to broad appeal market brands including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Darby Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail, and rental. Its retail operations feature some of the best and latest state-of-the-art facilities in the region. In Malaysia, Sime Darby Motors Retail and Distribution represents 10 brands, 4 distributorships with over 89 dealers nationwide and 26 wholly owned franchise retail outlets.
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
About Scientex Berhad (森德公司, www.scientex.com.my)
Scientex Berhad (Scientex) is a leading manufacturer in flexible plastic packaging and a prominent developer of affordable homes in Malaysia. Scientex’s property arm has township development projects in Pasir Gudang, Kulai, Skudai, Senai, Pulai, and Kota Tinggi (all in Johor), Ayer Keroh, Durian Tunggal and Jasin (all in Melaka), Seremban (Negeri Sembilan), Rawang and Kundang Jaya (both in Selangor), Ipoh (Perak), Tasek Gelugor (Penang), as well as Sungai Petani (Kedah). The Group is also in the process of
acquiring 251-acre land in Jenjarom, Selangor, 960-acre land in Tebrau, Johor and 550- acre land in Kulai, Johor. To date, Scientex has delivered RM8.3 billion worth of properties and has projects-in-hand of RM3.7 billion.
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