Sime Darby Berhad Invests More than RM120 million in New BMW 4S Dealership in Balakong

From left: Cesar Badilla, Head of Aftersales of BMW Group Malaysia, David Kim; Head of Sales of BMW Group Malaysia, Hans de Visser; Managing Director of BMW Group Malaysia, Mustamir Mohamad; Group Chief Financial Officer of Sime Darby Berhad, Jeffrey Gan; Managing Director of Sime Darby Motors Retail & Distribution Malaysia, Vi Thim Juan, Managing Director of Sime Darby Auto Bavaria and Azrul Azman, Dealer Principal of Auto Bavaria Balakong, at the groundbreaking ceremony for the new state-of-the-art BMW 4S dealership in Balakong

Kuala Lumpur, 25 October 2021 – Sime Darby Berhad’s automotive division, Sime Darby Motors, via its subsidiary Sime Darby Auto Bavaria Sdn Bhd (Auto Bavaria), today marked a significant milestone as it broke ground on its new BMW 4S Dealership in Balakong. Part of a multi-million-ringgit investment in a brand-new premise to expand its reach and services to customers, the ceremony was officiated by Hans de Visser, Managing Director of BMW Group Malaysia; Mustamir Mohamad, Group Chief Financial Officer of Sime Darby Berhad; Jeffrey Gan, Managing Director of Retail and Distribution of Sime Darby Motors Malaysia; Vi Thim Juan, Managing Director of Auto Bavaria and Azrul Azman, Dealer Principal of Auto Bavaria Balakong.

Speaking at the ceremony, Mustamir Mohamad, Group Chief Financial Officer of Sime Darby Berhad said: “Sime Darby Berhad is optimistic on prospects in the automotive segment and today’s ground-breaking ceremony reflects our commitment to serve our customers for the long term in Malaysia. In line with our strategic growth plans, our investment in this state-of-the-art facility in Balakong, along with our recent acquisition of the BMW 4S dealership in Tebrau and the launch of our BMW 4S Centre in Ara Damansara, reinforces our pledge to delivering only the highest level of service to our customers.”

Hans de Visser, Managing Director, BMW Group Malaysia, meanwhile, said, “As the Klang Valley develops and expands, we at BMW Group Malaysia have identified Balakong, Serdang, Cheras and its surrounding areas as new potentials where we are able to serve our customers better. It is only natural that we awarded Auto Bavaria the responsibility of representing us in the area. Auto Bavaria has been a valuable dealer partner for us here in Malaysia and they are also our premium partner in helping us achieve our ambitions in the country. I wish them our very best on their new venture in those new areas.”

“At Auto Bavaria, we are committed to making the premium ownership experience and brand promise of the BMW Group extend beyond the point of purchase. In benchmarking ourselves against the best BMW dealers in the world, we will continue to invest in new premises, services and talent through human resource re-engineering and re-training programmes for our talent force,” added Vi Thim Juan, Managing Director of Auto Bavaria.

Spanning more than 243,342 square feet at with an investment of more than RM120 million, the new Auto Bavaria Balakong 4S Centre is strategically located along the SILK highway, which has high visibility and accessibility, and is designed with the latest BMW Retail NEXT concept, the premium automaker’s newest expression for its retail showrooms; in addition to being equipped with an extensive aftersales facility with a total of 30 productive bays; a body & paint centre; as well as BMW Premium Selection. It will welcome its first customer in the first quarter of 2023.

BMW customers and enthusiasts in the vicinity may visit the BMW showroom located along Jalan Tengah, Cheras Selatan 118. The two-storey 3,600 square foot facility features a showroom that is capable of displaying up to three vehicles and a customer lounge on the ground floor, as well as an administrative office on the first floor.

Auto Bavaria, incorporated as part of Sime Darby Motors, is the largest dealer group for the BMW brand in Malaysia, with more than 30 years of experience and operating six dealerships in the country. The dealer group took home a total of 39 awards at the BMW Dealer Awards Night 2019 and was crowned champion in the BMW Excellence Club Award in the diamond category. The group has won the award for nine consecutive years.

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