Sime Darby Auto Connexion Opens New Ford Showroom in Kuching, East Malaysia

KUCHING, Malaysia, 27 April 2018 – Sime Darby Auto Connexion (SDAC), Ford Motor Company’s exclusive distribution partner in Malaysia, celebrated the opening of a new Ford dealer facility, Sime Darby Auto Connexion (Kuching) today.

The Kuching showroom is designed with Ford’s global Brand@Retail standard, housing sales, service and spare parts under one roof to meet the full range of customers’ needs.

Located on Rock Road in Kuching, the 2,033 square-metre facility features a six-vehicle showroom and 13-vehicle service bays with vehicle hoists. The facility also includes a dedicated customer service lounge with complimentary Wi-Fi, where customers can enjoy hot beverages and snacks while waiting for their service appointments.

“Sime Darby Auto Connexion (Kuching) is the latest proof point in our network expansion and customer service enhancement plan, helping support Ford’s fast-growing customer base in East Malaysia,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.

“Every aspect of this facility has been designed to provide an unmatched customer service and ownership experience, with convenience, efficiency and comfort.”

The new facility is staffed by certified technicians and equipped with the most up-to-date diagnostic equipment and special tools to provide Ford Authorised Service, and maintain a full supply of genuine spare parts.

All Ford Sime Darby Auto Connexion (Kuching) employees, including technicians, sales and service staff have received globally recognised hands-on training to develop their expertise and serve customers’ needs.

“The new facility reaffirms our belief that the quality of the ownership experience we provide is just as important as the quality of our world-class Ford vehicles,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.

“Together with our trusted partner Sime Darby Auto Connexion, it is our top priority to ensure that customers get the best service at every step of their ownership experience.”

The Kuching showroom is strategically located at Lot 19, Block 10, 1 ½ Mile, Rock Road, 93200 Kuching, Sarawak. The showroom is open from 8:30am-5.30pm Monday to Friday, and from 8:30am-12:30pm on Saturday, while the service centre’s opening hours are 8:00am-5:00pm from Monday to Friday and 8:00am-12:00pm on Saturday.

For more information, please call the Kuching Showroom hotlines – showroom 082-523-855, service centre 082-523-655, or visit

About Ford Motor Company 
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

About Sime Darby Auto Connexion 
Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. SDAC has been the sole distributor for Ford in Malaysia since April 2008, and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail.

Media contact: 
Calvin Foong at 
03 7718 1200 ext. 1889
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