SDAC Reimagines Retail with its First Experiential Ford Pop-Up Store for Ford Ranger

● Consumers can experience the Ford Ranger in a fresh and unique environment via a virtual reality experiential test drive, a first for Ford with participation rewards on Ford exclusive merchandise 

● The Ford Pop-Up store will make six stops across five states in Peninsular Malaysia with the first starting on 20 July at Subang Parade, Subang Jaya, Selangor


KUALA LUMPUR, 17 July 2018 – Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia will introduce its first-of-a-kind experiential Ford Pop-Up store at Subang Parade, Subang Jaya, Selangor on 20 July before it embarks on a tour across Peninsular Malaysia.

The Ford Pop-Up store is designed to offer consumers a unique opportunity to experience Ranger in a different environment beyond the traditional dealership.

“The automotive retail environment has changed tremendously, shifting from a product-driven to a customer-centric approach where consumers are increasingly making purchase decisions based on experience. With our very first Ford Pop-Up store, we have created a different retail environment where consumers can discover a new reality that will change the way they shop for cars through immersive Virtual Reality, said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

The Ford Pop-Up store showcases a virtual reality (VR) section which will bring customers closer to Ranger and virtually experience two advanced driver-assist technologies – Forward Collison Alert and Lane Departure Warning and Assist. Forward Collison Alert warns drivers when it detects a high probability of a collision as well as pre-charges the brakes for enhanced stopping power, while Lane Departure Warning and Assist alerts drivers when the vehicle strays from its lane and helps guide the vehicle back into its lane if no action is taken to correct the drift.

Consumers will also be able to learn more about the smart and safe technologies that has helped the Ranger continue to set industry benchmarks, win multiple accolades and retain its position as one of the best-selling pickup trucks in the market.

Customers at the Ford Pop-Up store can also take advantage of the current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of RM19,830.

The ‘Seize the Deal’ campaign is also valid for the Ford Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000 and will run until 31 August 2018.

The Ford Pop-Up store opens its doors on 20 until 22 July at Subang Parade, Subang Jaya, Selangor, and is open to the public from 10am to 10pm daily. Sales consultants will also be present to assist with all inquiries, registration and purchase processes for interested customers. Below is the full schedule of the Ford Pop-Up store:


For the latest updates on the Ford Pop-Up store or more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot that is now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.


Note to Editor 
Ford Pop-Up store Schedule¹ - The schedule may be subject to change. SDAC reserves the right to revise the roadshow schedule should circumstances require. Updated information shall be reflected on the Ford Malaysia Facebook page accordingly. 

About Ford Motor Company 
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com

About Sime Darby Auto Connexion 
Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.


Media Contacts : Ryan Mok 
                                        Content & Communications
                                        Sime Darby Auto Connexion Sdn Bhd
                                        T: +603 7718 7671

                                        ryan.mok@simedarby.com

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