SDAC-Ford Redefines Automotive Narratives with the Launch of the Industry-First Podcast “Ford Malaysia: Built for Life”


• A first in the industry, the new “Ford Malaysia: Built for Life” podcast delves into the myriad adventures, stories and lifestyles of Ranger owners and enthusiasts, as well as local and Ford subject matter experts in Malaysia.

• Instead of solely concentrating on technical details or product information, “Ford Malaysia: Built for Life” emphasises personal connections and the emotional ties between Ranger owners and their vehicles.

• Podcast audiences will also catch opinions and stories from local experts that have never been seen or heard on other platforms and social channels.

• The podcast’s first season airs on 28 January 2024 on Spotify with a total of six episodes.

KUALA LUMPUR, Malaysia, 15 January 2024 – Ranger owners and car enthusiasts keen on discovering unique insights into the Ranger lifestyle can soon tune in to a new Ford podcast series called “Ford Malaysia: Built for Life”. A first of its kind podcast in the automotive industry, “Ford Malaysia: Built for Life” will be available on Spotify starting 28 January 2024.

A true Malaysian production by Sime Darby Auto ConneXion (SDAC), the podcast transcends conventional narratives surrounding automobiles. Rather than primarily focusing on technical specifications and industry-related information, the “Ford Malaysia: Built for Life” podcast taps into the human aspect.

Presented in an engaging storytelling format through heartfelt anecdotes, interviews and shared experiences, “Ford Malaysia: Built for Life” delves into the stories and experiences of Ford Ranger owners and the vibrant Ranger community, showcasing how this iconic vehicle has become an integral companion for work, family and play.

In addition to owners and other enthusiasts, the podcast also brings in subject matter experts who will share opinions, useful tips and other chronicles that audiences will never read or hear about on any other platform or social channel.

Hosted by JJ Fernandez, the debut season of “Ford Malaysia: Built for Life” comprises six episodes, each featuring a different story. Each episode goes live on Spotify on Sundays, for six weeks starting from 28 January 2024.

Episode 1 shines a spotlight on the dynamic Malaysia Ford Ranger Club. Episode 2 highlights the experiences of new Next-Gen Ranger owners. Episode 3 features local motorsports expert and trainer Adian Yein.

Social media personality Namie sits down with an SDAC product expert in Episode 4, while veteran motoring journalist Hezeri Samsuri shares his insights in Episode 5. Last but not least, Episode 6 offers a special feature on an expert from Ford Performance who not only oversaw the design and development of the Next-Gen Ranger Raptor but was also involved in testing it at Baja 1000.

“The title of our new podcast, ‘Ford Malaysia: Built for Life’, is not just a catchy phrase. It is a profound expression that encapsulates the enduring bond between the Ranger and its community. It symbolises more than a vehicle; it embodies the Ranger way of life – one that embraces adventure, resilience, the spirit of exploration and an innate sense of community,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.


In a world inundated with content, “Ford Malaysia: Built for Life” emerges as a refreshing podcast created for an audience that is passionate about cars, adventure and the human stories behind them.

“It aims to foster a sense of belonging and comradeship among Ranger enthusiasts and other individuals on the same wavelength, offering a captivating journey into the heart of the Ranger experience – one that is built not just for the road but for life itself,” said Turse.

Tune in to the “Ford Malaysia: Built for Life” podcast on Spotify from 28 January 2024 onwards at https://www.sdacford.com.my/built-for-life-podcast .

For those who prefer watching videos, catch the “Ford Malaysia: Built for Life” show on the Ford Malaysia YouTube channel.

For more information about SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channels or visit www.sdacford.com.my.


About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centred business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com

About Sime Darby Auto Connexion
Sime Darby Auto ConneXion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.

Media
Contacts: Esther Koh
Public Relations
Circuit Communications
T: +60 12-808 1607
esther@circuitcommunications.com
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