SDAC-Ford Redefines Automotive Narratives with the Launch of the Industry-First Podcast “Ford Malaysia: Built for Life”
• A first in the industry, the new “Ford Malaysia: Built for Life” podcast delves into the myriad adventures, stories and lifestyles of Ranger owners and enthusiasts, as well as local and Ford subject matter experts in Malaysia.
• Instead of solely concentrating on technical details or product information, “Ford Malaysia: Built for Life” emphasises personal connections and the emotional ties between Ranger owners and their vehicles.
• Podcast audiences will also catch opinions and stories from local experts that have never been seen or heard on other platforms and social channels.
• The podcast’s first season airs on 28 January 2024 on Spotify with a total of six episodes.
KUALA LUMPUR, Malaysia, 15 January 2024 – Ranger owners and car enthusiasts keen on discovering unique insights into the Ranger lifestyle can soon tune in to a new Ford podcast series called “Ford Malaysia: Built for Life”. A first of its kind podcast in the automotive industry, “Ford Malaysia: Built for Life” will be available on Spotify starting 28 January 2024.
A true Malaysian production by Sime Darby Auto ConneXion (SDAC), the podcast transcends conventional narratives surrounding automobiles. Rather than primarily focusing on technical specifications and industry-related information, the “Ford Malaysia: Built for Life” podcast taps into the human aspect.In a world inundated with content, “Ford Malaysia: Built for Life” emerges as a refreshing podcast created for an audience that is passionate about cars, adventure and the human stories behind them.