SDAC-Ford Records Strong Start to 2019, Ranger Secures 20.5 Percent Market Share of Pickup Segment
• Strong retail sales of 590 units for the New Ford Ranger pushed Ranger’s market share to 20.5 percent, a 7.7 percentage point increase month-on-month for the pickup segment
• Strong demand for New Ford Ranger Raptor, the first and only premium performance pickup in the market
KUALA LUMPUR – Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, today announced a strong showing in January helped by a surge in demand for the ‘Built Ford Tough’ Ranger.
The new Ranger lineup caters to all market segments with the likes of Ranger XL, XLT, XLT Plus, Wildtrak and the Ranger Raptor. With the availability of the Ranger Raptor, SDAC-Ford also opened up a whole new market for the premium performance pickup truck sector, the first and only in the market.
Since 2012, the Ranger has consistently won multiple awards, the recent being ‘Pickup Truck of the Year’ awards at both the 2018 Malaysia Car of the Year (COTY); 2018 DSF.my Allianz Vehicle of the Year (VOTY) Awards; Gold for ‘Pickup Truck of the Year’ at the Carlist.my People’s Choice Awards & Editors’ Choice Award 2018; and TopGear Chinese Editor’s Choice Pick-up Truck of the Year Awards 2018.
“The numerous awards the Ranger has received over the years’ reaffirms its popularity amongst Malaysians, and it continues to be Ford’s best-selling nameplate in Malaysia,” added Muzri.
For more information or credible insights and reviews on the Ford Ranger by top Malaysian motoring journalists, visit SDAC’s multilingual website at https://www.sdacford.com.my/ford-stories/new-ford-ranger-stories.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
About Sime Darby Auto Connexion
Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.
Media Contacts: Ryan Mok
Content & Communications
Sime Darby Auto Connexion Sdn Bhd
T: +603 7718 7671
ryan.mok@simedarby.com
