Performance Motors “Escape the City” to Experience a Food Trail in Johor
SINGAPORE, 22 September 2017 - Performance Motors, with more than 80 people, including customers and their families hit the road recently and embarked on a day trip to Johor to enjoy some delicious food and experience sheer driving pleasure during the “Escape the City: Food Trail Edition”.
‘Escape the City’ is a long-standing tradition of Performance Motors’ to engage and interact with our customers through drive-aways, usually short holidays and breakfast drives in Malaysia. On this food trail, we took our customers on a one-day food adventure to taste the signature flavours of Johor and at the same time, enjoying a quick break from the customers’ busy schedules in Singapore. This is one of the many customer engagement events organised for our loyal customers to thank them for their continued support,” said Horst Herdtle, Managing Director of Performance Motors Limited.

A fleet of nearly 30 BMW hatchbacks, sedans, 7-seaters and sports activity vehicles took off at dawn on 8 September from the BMW showroom located at the Sime Darby Performance Centre, 303 Alexandra Road to beat the early morning traffic at the Singapore-Malaysia Second Link.

After 90 minutes, the convoy arrived at Kluang Rail Coffee where participants were treated to authentic kopitiam eats from Mee Siam and Mee Rebus to Bun Bakar and Hainanese Kopi. The participants then embarked on a two and a half hour journey to Jade Garden Seafood Restaurant at Sungai Rengit for the ocean’s freshest catch for lunch.

With their bellies well fed, the participants gathered for a group photo before returning to Singapore. By 5pm, the Tuas checkpoint was in sight and more than 300 kilometres of trunk roads and expressways had been covered.

For media enquiries, please contact:
Performance Motors Limited
Public Relations
Belinda Bay

Public Relations
Kenny Chong
Tel: (+65) 6319 0268

About Performance Motors Limited (PML)

Performance Motors Limited (PML) is a member of the Sime Darby Group and the distributor of BMW cars and BMW motorcycles in Singapore since 1979.

PML has achieved various accolades in the area of sales achievement and service excellence in its 38-year history in the luxury segment.

2002 - In an industry first, PML initiated a customer lifestyle and rewards programme which most recently evolved into the ‘BMW 7 Series Privileges Programme Plus’ – a distinctive lifestyle and rewards programme that is exclusively available to owners of the new BMW 7 Series in Singapore. Exclusive premium experiences covering golfing, driver training, chauffeur services and lifestyle have been specially designed with the discerning taste of the BMW 7 Series customers in mind.

2003, 2004 - PML received awards from BMW Asia in recognition of the BMW 7 Series’ segment leadership.

2005 – PML sales powered to the top of the Singapore luxury car market. PML added to its collection of BMW awards with the Best Sales performance in the Asia region. PML sales established BMW as the leading premium car brand in Singapore.  

2006, 2007– PML claimed market leadership among premium car brands in Singapore making it three consecutive years. The flagship BMW 7 Series limousines used to transport world leaders during the 2006 World Bank meetings and all key government events, was once again reaffirmed as the choice for leaders as the official car for various high-profile events such as Barclays Singapore Open, the ASEAN Ministerial Meetings and the Singapore Airshow.

2008 - PML opened the new Sime Darby Performance Centre, the benchmark BMW Sales and Aftersales facility in Asia, in September. The existing two premises at Sime Darby Centre and East Coast Centre continue to serve BMW customers and strengthen PML’s service excellence in conjunction with this new Performance Centre at 303 Alexandra Road.  

2009 - BMW continued to be the limousine of choice for the APEC meetings. PML was honoured as one of the Top 3 entries in the category Conquest BMW 7 series of BMW Excellence in Sales 2009, the international competition for outstanding sales performance.  

2010 – PML broke the 4,000 unit sales record and set a new milestone in its retail history with a remarkable achievement of Top Luxury Car Brand in Singapore. PML reopened its refurbished Aftersales facility in East Coast Centre (ECC), at 280 Kampong Arang Road.  

2011 - PML became the first ever luxury car brand and dealer to surpass the competition, in a highly competitive car market that has traditionally been dominated by volume driven marques. This is the first ever situation anywhere in the world where BMW is the leading car brand.

2012 – PML continued its trailblazing success and retained pole position as the Number One car brand in Singapore for a second consecutive year. PML’s Motorrad division proudly recorded a year-on-year increase in sales by 50%. BMW continued to be the official limousine for the Barclays Singapore Open for the sixth consecutive year.

2013 - BMW was appointed the official limousine of the 2013 International Maritime Defence Exhibition and Conference. Performance Motors sponsored a fleet of 220 units of BMW 5 and 7 Series for the high-profile conference dedicated to maritime defence. BMW Motorrad achieved remarkable growth to become the top selling luxury bike in Singapore for the second consecutive year.

2014 – PML announced the official inauguration of 315 Alexandra Road, a new BMW facility which integrated a new BMW Motorrad showroom and an Aftersales facility dedicated to BMW Fast Lane services. BMW fleets continued to be the choice limousines for the Singapore Airshow 2014, BNP Paribas WTA Finals 2014 and Louis Vuitton High Jewellery event.

2015 - BMW was the preferred limousine to chauffeur delegates for the World Engineers Summit 2015 and Asia Pacific Homeland Security 2015. PML also welcomed the launch of BMW ConnectedDrive, as well as, the all-new BMW 7 Series. \

2016 - PML recorded an all-time high for new car registrations. PML also launched the Future Retail concept at the newly renovated BMW showroom at Sime Darby Performance Centre which sets new standards in the automotive industry through the use of innovative digital tools and engaging retail environment. As a leading luxury car brand in Singapore, BMW remained the preferred limousine for the Singapore Airshow 2016, SMBC Singapore Open 2016 and Louis Vuitton High Jewellery Event 2016. BMW was also proudly designated as the limousine of choice for the Singapore Beach Polo Championship 2016, Singapore International Water Week 2016 and National Gallery Singapore Gala 2016.

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