Over 3,000 Participants from Three Regions Make Their Way to SDAC’s Ford Pop-Up Store

KUALA LUMPUR, Malaysia, 8 August 2018 – Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia welcomed over 3,000 visitors to its first experiential Ford Pop-Up store for the Ford Ranger. The Ford Pop-Up store was first introduced in the Klang Valley this July.

Since then, the Ford Pop-Up store has travelled up north to Penang and the east coast to Kota Bharu. Customers who attended the Ford Pop-Up store were offered the unique opportunity to be immersed in a Virtual Reality (VR) experience to discover the smart and safe driver-assist technologies that has helped the Ranger set industry benchmarks.

Various fun-filled activities were also offered to participants with chances to walk away with exclusive Ford merchandise.

“We are extremely pleased with the public’s positive reception of our first Ford Pop-Up store. By leveraging contemporary retail marketing concepts and modern technologies like VR, we hope to continue creating unique experiences to bring the Ford brand closer to consumers while introducing our vehicles to more new-to-Ford customers in Malaysia,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

A participant from the roadshow commented that, “The Ford-Pop Up store was beyond the usual consumer roadshow, but was also a place where I was also able to meet other Ford enthusiasts. It had various activities to not only entertain adults but was also fun for my children. I liked how the immersive Virtual Reality experience was able to show me how the Ranger’s safety features can assist me in a possible collision.”

The Ford Pop-Up store is still on tour and is scheduled to make its fourth stop at Setia City Convention Centre, Setia Alam from 10 until 12 August. It is open to public from 10am to 10pm daily and sales consultants will be present to assist with all inquiries, registration and purchase processes for interested customers. The schedule of the Ford Pop-Up store is as follows: 

Customers at the Ford Pop-Up store can also take advantage of the current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of RM19,830.

The ‘Seize the Deal’ campaign is also valid for the Ford Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000 and will run until 31 August 2018. 

For the latest updates on the Ford Pop-Up store or more information on Ford, visit SDAC’s multilingual website (, which also features a chatbot that is now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience. 

Note to Editor 
Ford Pop-Up store Schedule¹ - The schedule may be subject to change. SDAC reserves the right to revise the roadshow schedule should circumstances require. Updated information shall be reflected on the Ford Malaysia Facebook page accordingly.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

About Sime Darby Auto Connexion

Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.

Media Contacts: Ryan Mok 
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