Next-Gen Ranger WildTrak is ‘Pick-up Truck of the Year’ at the Allianz DSF.my VOTY Awards 2023


  • The recognition once again solidifies Ford Ranger WildTrak’s position as the leading pickup in the market for work, family and play.
  • Customers are increasingly choosing the Ranger WildTrak for its smart, premium interior which features a high level of well-integrated and intuitive connectivity and technologies.
  • The Next-Generation Ranger WildTrak offers the best of both worlds, combining renowned utilitarian strength with premium SUV features and a refined driving experience, allowing owners to fully embrace the Ranger Life.

KUALA LUMPUR, Malaysia, 19 June 2023 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, took home the ‘Pick-up Truck of the Year’ award for the Next-Generation Ranger WildTrak at the Allianz DSF.my Vehicle of the Year (VOTY) Awards 2023.

“We are honoured to receive this latest recognition at the Allianz DSF.my VOTY Awards 2023. This is the third award that the Next-Gen Ranger WildTrak has won since our launch last year, reaffirming its top spot in the market as the premium pickup to own for work, family and play,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.

“Ford has certainly packed a lot into the Next-Gen Ranger WildTrak. It feels and drives like a premium SUV in terms of comfort, technology, and refinement, but still delivers on all the capabilities and versatility expected from a trusty pickup companion,” he added.

Redesigned from the ground up, the Next-Gen Ranger WildTrak now looks sleeker and more refined while retaining its muscular, bold styling and is packed with smart technologies. The interior has also been overhauled to deliver a more premium sedan-like ambience and quality.

The Next-Gen Ranger WildTrak is equipped with a host of class-leading intuitive technologies. These include a large12-inch centre touchscreen display featuring Ford’s latest SYNC® 4A system, as well as a new digital instrument cluster. In addition, the vehicle offers a comprehensive suite of best-in-class safety features, such as the segment-first Evasive Steer Assist, a new Post-Collision Braking system, Adaptive Cruise Control with a Stop-and-Go feature, Cross Traffic Alert and Reverse Brake Assist.

Nomination for the Allianz DSF.my Vehicle of The Year (VOTY) Award ceremony is derived from new models launched in Malaysia between 1 May 2022 – 31 April 2023 (last 12 months). All judging is independent and is put to a vote before the winners are selected.

For the list of Ranger’s awards and accreditations over the years, click here.

For more information about the next-generation Ranger, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit www.sdacford.com.my.


About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centred business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com

About Sime Darby Auto Connexion
Sime Darby Auto ConneXion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.


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