(MY) Jaguar Land Rover Malaysia Retailer Wins 2020/21
Prestigious Retailer Award

PETALING JAYA, 10 June 2021 – Jaguar Land Rover Malaysia did the nation proud when it came out tops at a prestigious 2020/21 Jaguar Land Rover Retailer Awards recently, winning the Retailer of the Year title for its impeccable service and dedication to customers. Sime Darby Auto Connexion (SDAC) was declared the overall winner, scoring the highest points in two out of three categories.

“Sime Darby Motors has always been committed to pursuing excellence in providing world-class services to our customers. I’m extremely proud of the team at Jaguar Land Rover Malaysia. Their hard work, dedication and passion have certainly made an impact in the automobile retail business,” said Jeffrey Gan, Managing Director, Retail and Distribution for Malaysia, Sime Darby Motors.

Every year, top retailers in the world are recognised by Jaguar Land Rover for their exceptional performance and customer service. The retailer challenge which started on 1 April 2020 and ended on 30 March 2021, acknowledged the synergy between three Malaysian entities, namely Jaguar Land Rover (Malaysia), Sisma Auto dealerships and Sime Darby Auto Connexion in coming out tops in this regional award. Sisma Auto dealerships came in as runner up for the awards.

“We want to applaud the efforts of all our employees, particularly those from marketing, sales and customer service, who strived to put their best foot forward during this challenging market situation to drive the business. Thanks to the effective teamwork from all three departments, they have set a new benchmark that will be a tough act to follow, although I am confident that they will continue to excel,” said Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia.

“It is only fitting that we attribute this remarkable accomplishment to all employees of Jaguar Land Rover Malaysia,” he added.

The Jaguar Land Rover Retailer of the Year award measures all aspects of each outlet’s performance, including marketing, sales and customer service, staff training and retailer presentation to ensure that it stands out from other retailers. Each category has nine to 12 different criteria, and the award is considered the most prestigious of its kind in the industry, given its regional standing.
This is the second time SDAC made it to the top, with the last merit handed out in 2016/17 when it was also named Retailer of the Year.

About Jaguar Land Rover: Reimagining the future of modern luxury by design 

Jaguar Land Rover is reimagining the future of modern luxury by design through its two distinct, British brands.
Our current model range embraces fully electric, plug-in hybrid and mild-hybrid vehicles, as well as the latest diesel and petrol engines. Our class-leading Jaguars and Land Rovers are in demand around the world and in 2020 we sold 425,974 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE. 

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China. 


Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.
As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.


About Jaguar Land Rover Malaysia
Jaguar Land Rover Malaysia, a joint venture between Sime Darby and Sisma Auto is the exclusive importer of Jaguar and Land Rover vehicles in Malaysia. While Sime Darby Auto Connexion Ara Damansara, Sisma Auto KL and Sisma Auto Utara are retailers for the brand.

Issued by Circuit Communications on behalf of Jaguar Land Rover Malaysia. For further information about this news release, kindly contact:

Lee Chin Chin
Assistant Manager, Marketing – Jaguar Land Rover Malaysia
lee.chin.chin@simedarby.com
019-3811079/012-6856756

Angela Ho
Circuit Communications
angela@circuitcommunications.com
012-2029523


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