KUALA LUMPUR, Malaysia, 30 August 2018 – Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia concluded its 10th Anniversary Extravaganza on a high note as one lucky customer drove away a brand new Ford Fiesta 1.5L Sport.

Logeshwaran A/L Balasubramaniam from Pahang, a loyal Ford owner expressing his joy at winning the Ford Fiesta said, “I’d like to thank Sime Darby Auto Connexion and Ford for this reward. My family and I never expected to win a prize, let alone a brand new Ford Fiesta 1.5L Sport. This has truly made our year extra special!”

“We are delighted to celebrate a decade of continued success. Our momentum would not have been possible without the support from our customers. Campaigns like the 10th Anniversary Extravaganza is one of the many ways we show our appreciation towards their on-going trust and loyalty,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

He continued by saying, “Our customers are our best brand ambassadors. We believe in making our customers’ experience more enjoyable, be it in the form of products, services, promotions and ensuring that every visit to our showroom is a delightful one.”

The SDAC 10th Anniversary Extravaganza ran from 1 April 2018 to 30 June 2018, offering incredible deals on selected Ford models. During the campaign, customers who purchased any Ford Ranger model stood a chance to walk away with a Fiesta as the grand prize\

For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.

Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.

ryan.mok@simedarby.com