LAND ROVER CELEBRATES 70TH ANNIVERSARY WITH ABOVE AND BEYOND TOUR

PETALING JAYA, 8 November 2018 – To celebrate 70 years of adventure, Land Rover is bringing the Above and Beyond Tour to Malaysia. This year’s tour will be held in Penang and Kuala Lumpur, providing participants with the unique opportunity to experience first-hand the signature capability and composure that is at the heart of the Land Rover’s DNA.

This year’s Above and Beyond Tour will see participants take on a series of custom-made obstacles that have been designed to simulate the challenging terrain of the great outdoors. Under the expert guidance of Land Rover Experience instructors, participants will be able to drive either the Range Rover Velar or the Discovery Sport through a wading pool, side slope and a bumpy course section. Spanning 15-metre-long and 600mm deep, the wading pool replicates the difficulty of navigating a flooded road or forging across a shallow river. Nonetheless, the Range Rover Velar and Discovery Sport’s class-leading wading depth will enable participants to overcome this challenge with ease before taking on the bumpy course. Designed to simulate a deeply rutted or rock strewn ground, the bumpy course will allow participants to appreciate first-hand Land Rover’s Terrain Response® system and remarkably rigid chassis, which enables the vehicle to conquer the most difficult of terrain. The off-road driving experience climaxes on a sideway tilt on the side slope course. At almost a 45° angle, participants will be treated to an unforgettably thrilling experience while witnessing the unsurpassed off-road capability of Land Rover vehicles.

In addition to the simulated off-road experience, participants will also have the opportunity to take on three fun challenges that could win them a once-in-a-lifetime driving adventure on the Above and Beyond Tour Grand Finale in New Zealand.

The first of these is the Ring Fenced challenge, where participants have three minutes to drive into an enclosed circular space, make a complete 180° turn and exit the course. The second is the Auto Test challenge, which consists of a narrow ‘L’-shaped bend; participants will have three minutes to navigate the course, before having to reverse and return to their initial starting position. The last, entitled “What’s Wrong with My Car”, challenges participants to identify missing parts or non-functioning features on a Land Rover display vehicle. The participant with the best score from both the Penang and Kuala Lumpur events will be the overall winner from Malaysia.

The Above and Beyond Tour is by invitation or registration only. Members of public interested in participating in the Above and Beyond Tour are invited to visit the official event page at www.landrover.com.my/abt for information on how to register. Successful registrants will be contacted via email. Slots on the Above and Beyond Tour are limited. Interested individuals are encouraged to register as early as possible.


Editor Notes:

• Participants must be at least 18 years old and hold a valid driver’s license.
• Above and Beyond Tour Penang takes place at the SISMA Auto (Utara) showroom.
o Date: 10 and 11 November 2018 
o Time: 10am to 4pm 
o Address: 45 Jalan Sultan Ahmad Shah, 10050 Penang

• Above and Beyond Tour Kuala Lumpur takes place at The International Gallery at ALYA Kuala Lumpur
o Date: 17 and 18 November 2018
o Time: 9am to 5pm
o Address: No. 2A, Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Jaguar Land Rover – The World Leader in Automotive Aluminium Body Construction 
Jaguar Land Rover is one of the first carmakers in the world to use aluminium extensively in its model range. The company introduced aluminium body structures initially to its Jaguar line, achieving weight reduction of about 40 per cent using stamped panels, castings and aluminium extrusions. Benefits include weight savings, improved fuel efficiency, lower emissions, increased crash safety and improved vehicle dynamics. The use of aluminium continues to grow – from the all-new Range Rover and Range Rover Sport to the exciting new Jaguar F-PACE, as well as the F-TYPE, XE, XF and XJ. The body structure of the XJ, Range Rover Sport and Range Rover is 100% aluminium, the Discovery - 80% aluminium, while the XE and XF is 75% aluminium.


About Jaguar Land Rover 

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ almost 42,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.

Our innovation is continuous: we will spend more than £4 billion in the coming year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.


About Jaguar Land Rover Malaysia 

Jaguar Land Rover (Malaysia) Sdn Bhd, a joint venture between SISMA Auto and Sime Darby Motors, is the exclusive importer for Jaguar and Land Rover vehicles in Malaysia. The joint venture was formed via SISMA Auto’s acquisition of a 40% share in Sime Darby Motors’ Land Rover (Malaysia) Sdn Bhd, which was then renamed Jaguar Land Rover (Malaysia) Sdn Bhd.


Issued by Circuit Communications on behalf of Jaguar Land Rover Malaysia. For further information about this news release, kindly contact:

Lee Chin Chin 
Assistant Manager, Marketing – Jaguar Land Rover Malaysia 
lee.chin.chin@simedarby.com 
019-3811079/012-6856756 

Angela Ho 
Circuit Communications 
angela@circuitcommunications.com 

012-2029523

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