MEDIA

Grand Opening of the new Lamborghini Hangzhou Showroom
• A number of high-level executives from Lamborghini Automotive China and Sime Darby Group attended the opening ceremony.

August 21, 2018, Hangzhou. The new showroom of Lamborghini Hangzhou had a grand opening, marking another important event in the brand upgrade of dealers in China. Mr. Francesco Scardaoni, Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macau, and several senior executives of Sime Darby Group attended the opening ceremony.


The Lamborghini Hangzhou showroom is located in the bustling area of Shixiang Road. This new exclusive brand space covers more than 230 square meters and is based on corporate design standards for brand upgrades. The spacious interior is bright and tidy, and Lamborghini's signature brand elements complement the light and colour. The new showroom of Lamborghini Hangzhou features Ad Personam's advanced custom-made area to showcase custom leather, color blocks, materials, wheels and other models to help each car owner create a personal style of exclusive car. Customers can also preview their customized cars in advance through the advanced vehicle-customized digital simulation unit to enjoy a unique customized service experience.

“Since the brand entered China in 2005, China has become one of Lamborghini's most important strategic markets in the world,” said Francesco Scardaoni, Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macau. "The arrival of Super SUV Urus has opened a new chapter for Lamborghini's development in China. In the future, we will continue to deepen the brand's layout strategy in the Chinese market, maintain close cooperation with dealer partners, and further expand the network layout in China, for more Chinese customers. Also, bringing innovative cutting-edge products and the ultimate exclusive brand experience."

Mr. Li Senyao, Managing Director of Sime Darby Automotive China, said: “The completion of the new showroom of Lamborghini Hangzhou marks another milestone in the team's sincere cooperation with Lamborghini. The release of Super SUV Urus will definitely drive Lamborghini's sales across China. We always maintain confidence in the Chinese market and will continue to provide better service to our customers."

In the future, Lamborghini will continue to expand its dealer network layout in China, with a higher quality of service, a more exclusive brand experience, and a firm commitment to this important strategic market. In addition, this is to further consolidate and enhance the Urus band of super SUVs. As the sales volume increases, the brand will continue to upgrade and optimize its products, sales and services.

More pictures and videos: media.lamborghini.com 
More Lamborghini Motors Ltd. Information: www.lamborghini.com 

Lamborghini Customer Service Center: 400-116-6606



兰博基尼杭州全新展厅盛大开业

品牌在华经销商网络布局持续升级

• 全新展厅采用兰博基尼品牌升级的设计标准,打造230平米的品牌专属空间 
• 兰博基尼汽车中国与森那美集团的多位高层出席 
• 品牌在华经销商网络布局持续升级 

【2018年8月21日,杭州】兰博基尼杭州全新展厅盛大开业,标志着品牌在华经销商布局升级中的又一重要事件。兰博基尼汽车中国内地及香港、澳门执行总经理Francesco Scardaoni先生与森那美集团多位高层共同出席了开业仪式。

兰博基尼杭州展厅位于石祥路的繁华地带,交通便利;毗邻极具规模的高端汽车品牌集中地,汽车文化氛围浓郁。这一全新专属品牌空间占地超过230平方米,并采用了品牌升级的企业设计标准。宽敞的室内空间明亮整洁,兰博基尼标志性的品牌元素与光线和色彩交相辉映。兰博基尼杭州全新展厅设有Ad Personam高级个性化定制区域,以展示定制皮革、色块、材质以及轮毂等样版,帮助每位尊贵车主打造极具个人风格的专属座驾。客户还可通过先进的车辆定制化数字模拟单元,提前预览定制的爱车,享受独一无二的定制服务体验。

“自品牌2005年入华以来,中国已成为兰博基尼全球最重要的战略市场之一,”兰博基尼汽车中国内地及香港、澳门执行总经理Francesco Scardaoni先生表示。“超级SUV Urus的到来为兰博基尼在华发展翻开了崭新的篇章。未来,我们将继续深化品牌在中国市场的布局战略,与经销商伙伴保持紧密合作,并进一步拓展在华网络布局,为更多中国客户带来创新前沿的产品和极致专属的品牌体验。”

森那美汽车集团中国区董事总经理李森耀先生表示:“兰博基尼杭州全新展厅的升级完成标志着集团与兰博基尼精诚合作历程中的又一里程碑。超级SUV Urus的发布必将推动兰博基尼在华销量实现跨越式增长,我们始终保持对中国市场的信心,并将继续为客户提供更加优质的服务。”

未来,兰博基尼将继续拓展在华经销商网络布局,以更高质量的服务、更专属的品牌体验,践行对于中国这一重要战略市场的坚定承诺;此外,为进一步巩固和提升超级SUV Urus带来的销量增长,品牌将继续在产品、销售及服务方面进行全方位的升级优化。

更多图片与视频media.lamborghini.com 
更多兰博基尼汽车有限公司信息www.lamborghini.com 

兰博基尼客户服务中心:400-116-6606

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