Steve Beaumont, General Manager of the Sime Darby NZ Retail Group, says “We will be investing heavily in the Continental Cars’ brand, both in terms of customer service initiatives and retail site development, over the next few years. An important part of this investment will be in the construction of a new, state-of-the-art, flagship BMW dealership on Wairau Road to replace the current Takapuna operation. Work is already underway on what will be the largest BMW dealership in the country and feature the new BMW Future Retail initiative, including dedicated showroom areas for M Sport and electric vehicles. The scale of this development is a reflection of Sime Darby’s commitment to its international partnership with BMW”. 

BMW Group New Zealand Managing Director, Florian Renndorfer, acknowledges the future investment being made by Sime Darby into the BMW brand in New Zealand, “The changes in facility show a strong commitment to BMW, and will further enhance the overall customer experience provided on the North Shore.”

The re-branding coincides with the 50th Anniversary of Continental Cars, which was established in 1967 by the late Tim Bailey. Beaumont advises that “There are a significant number of celebrations and promotions for both clients and staff planned this year to mark this significant milestone”.