Jaguar Land Rover Malaysia Continues to Elevate Automotive Experiences

ARA DAMANSARA, June 1, 2022 – In line with its commitment to redefine automotive experiences, Jaguar Land Rover Malaysia (JLRM), a two-time winner of the Jaguar Land Rover Retailer of the Year (Asia Pacific) Award, recently unveiled its upgraded Ara Damansara showroom at Sime Darby Motors City, now featuring two Robot Assistants!

This reflects JLRM’s ongoing strategy to reimagine the future by providing modern luxury to customers. As part of this roadmap, the Ara Damansara showroom offers bespoke capabilities with its personalisation studio. This includes a full colour palette along with trims and upholstery materials for customers to touch and feel, as well as a detailed configurator which allows for customised specification of special-order vehicles. Customers will be able to configure their vehicles in line with their preferred specifications, and have it visually simulated on a 75-inch screen based on the colour and specifications selected.

The latest introduction of the two Robot Assistants demonstrates JLRM’s efforts to embrace customer-facing autonomous service. The robots are part of a collaboration between JLRM and Secure Robotics, a leading provider of modern technologies in Malaysia.

Equipped with wireless internet connectivity, laser radar sensors, GPS and voice, facial and image recognition, the robots provide a novel experience for customers as well as allowing for better human resource management for the company.

Jeffrey Gan, Managing Director, Retail & Distribution, Sime Darby Motors Malaysia, said,
“As part of Jaguar Land Rover Malaysia’s digital transformation, the introduction of the robot marks the next step in raising the bar for customer experiences. Furthermore, as Malaysia transitions into the endemic stage, the robot also allows for customer interaction with a reduced risk of transmission. There are wide applications for technologically-driven autonomous services such as this and we look forward to exploring this further.”

Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia, commented, “In line with our strategy to reimagine the future, we strive to offer modern luxury through unique customer experiences. The partnership with Secure Robotics provides the opportunity to leverage on advanced technology. We are piloting the robots at our Ara Damansara showroom and aim to continue this collaborative journey to expand our capabilities and further elevate the automotive experience for our customers.”

Dato’ Alby Chong, Group Chairman, Secure Group, added, “Being a leading solutions provider of fully automated and highly intelligent delivery robotics in Malaysia, we are pleased to collaborate with Jaguar Land Rover Malaysia to introduce our smart robots which have a host of capabilities. Given our track record and expertise in robotics, we are indeed well-positioned to support Jaguar Land Rover Malaysia’s evolution in technological advancement to better serve customers.”

Alongside enhancement of services and elevated personalisation infrastructure for vehicles, JLRM is also currently developing a digital refreshment order management programme, whereby customers will be able to review menus and place orders through a digital platform at a designated dining area. With these technologies in place, JLRM expects to further improve the customer experience for both purchasing and ownership at the Ara Damansara showroom, which stands as the largest Jaguar Land Rover facility in Southeast Asia.

To experience a taste of modern luxury, head over to Jaguar Land Rover Malaysia Ara Damansara at Sime Darby Motors City, or check out / for more information.

About Sime Darby Motors
Sime Darby Motors is one of the leading automotive groups in Asia Pacific, representing luxury brand such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal market brands including Ford and Hyundai, as well as commercial vehicles. Sime Darby Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail and rental. Its retail operations feature some of the best and latest state-of-the-art facilities in the region. In Malaysia, Sime Darby Motors operates 27 dealerships representing the BMW, MINI, Hyundai, Ford, Jaguar, Land Rover, Porsche, Volvo, and Auto Selection brands.

About Jaguar Land Rover Malaysia
Jaguar Land Rover (Malaysia) Sdn Bhd (JLRM), a joint venture between Sime Darby Motors and SISMA Auto, is the exclusive importer, distributor and retailer of Jaguar and Land Rover vehicles in Malaysia. Bringing together more than 60 years of cumulative experience in the automotive business, JLRM has received recognition for our outstanding performance, winning the Retailer of the Year Award twice in 2018/19 and 2020/21 for our impeccable service and dedication to customers.

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