Jaguar's Largest Limousine Will Be All-Electric, Ending Half a Century Of Flagship Sedans Powered By Internal-Combustion Engines

The current Jaguar XJ will be the last with an internal-combustion engine, with the company confirming its next sedan flagship will be pure-electric.

The XJ badge debuted in 1968, and has been attached to big, four-door sedans powered by everything from inline-sixes to fire-breathing supercharged V8s over that period, with a smattering of V6 and V12 engines thrown in for good measure.

But the large sedan market is shrinking, and Jaguar has made clear it needs to rethink its approach to luxury sedans. Jaguar has found just eight XJ customers in Australia this year, while Mercedes-Benz has sold 93 S-Classes and BMW has shifted 75 flagship 7 Series sedans.

In the USA, sales of the XJ almost halved in 2018 compared to the year before. Production of the current-generation car has now officially ended.

The next XJ will be designed and developed by the team responsible for the I-Pace, and built at Jaguar's plant in Castle Bromwich, UK.

The factory will be totally overhauled to build cars on Jaguar Land Rover's next-generation modular chassis, becoming "the UK's first premium electrified vehicle plant" in the process.

It's a move that will preserve at least 2500 jobs in Britain, according to the company. The same factory recently voted to move to a four-day week as Jaguar Land Rover looks to slash costs.

To support its new electric plans, Jaguar Land Rover called for the British government and industry to invest in 'giga-scale battery production' to 'support and grow' the existing vehicle supply chain.

Britain's car industry has taken a battering lately. Honda has announced plans to close its UK manufacturing operations in 2021, a move that'll spell the end of 3500 jobs, while Nissan won't build its next-generation X-Trail in the UK, citing Brexit as one of the main reasons.

"The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK," said Ralf Speth, Jaguar Land Rover CEO.

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