MEDIA
Ford’s ‘Driving Skills for Life’ Programme Reaches out to Students at Universiti Tunku Abdul Rahman (UTAR)
KUALA LUMPUR, Malaysia, 3 November 2017 – Ford Motor Company continued its efforts to raise road safety awareness in Malaysia through its global Driving Skills for Life (DSFL) programme, this time around reaching out to university students.
“Being a newly licensed driver, my confidence increased after attending this event. The session really helped me with skills to stay calm even during emergency situations – and I learned how to appropriately apply ABS braking without losing control,” said a participant.
More than 70 students from Universiti Tunku Abdul Rahman (UTAR) participated in two half-day DSFL workshops organised in partnership with Ford’s local distributor partner, Sime Darby Auto Connexion.
The DSFL workshops are provided free-of-charge, with the university sessions being specially tailored to address the risks that young drivers face on the road, such as dealing with unexpected scenarios, distracted driving caused by mobile phone use, hazard recognition, speed management and the importance of ensuring child seats are securely fastened.
“Driving Skills for Life is a hands-on driver training programme focused on raising awareness of driver and road safety. We are proud to raise awareness of road safety among younger drivers, help reduce the number of vehicle accidents and make the roads safer for everyone,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.
DSFL sessions start in the classroom, with participants learning a range of topics from steering control to speed/space management, distraction awareness and fuel-saving tips. Participants then move outside for a hands-on driving session to apply the learnings.
An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.
“Being a newly licensed driver, my confidence increased after attending this event. The session really helped me with skills to stay calm even during emergency situations – and I learned how to appropriately apply ABS braking without losing control,” said a participant.
Another student added: “DSFL was an eye opener and it is a fantastic programme. Before attending the workshop, I never knew the right way of holding the steering wheel or how to manoeuvre a vehicle safely through corners. The instructors made learning about safe driving skills fun, and I will definitely recommend my friends to join.”
DSFL is Ford’s flagship global corporate social responsibility (CSR) programme. In Asia, Ford DSFL is now in its tenth successful year of training licensed drivers of all ages, free-of-charge. More than 85,000 drivers have participated across six countries in the ASEAN region, including Thailand, Philippines, Vietnam, Indonesia, Malaysia and Myanmar.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
About Sime Darby Auto Connexion
Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors Division. In operations since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail.
Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors Division. In operations since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail.
Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.
Sime Darby Auto Connexion Sdn Bhd
Media Contacts:
Calvin Foong
Media Contacts:
Calvin Foong
03 7718 1200 ext. 1889
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