“The Ranger is helping to drive the strength of the overall segment, which certainly plays to our global strengths and expertise in trucks,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company. “The toughness, capability, and comfort of the Ranger continues to set the benchmark for the one-tonne pickup truck sector.”
The ‘Built Ford Tough’ Ranger is one of the best-selling pickups in the market, attracting a wide range of customers who appreciate the versatility that make it suitable for a wide range of work demands and lifestyles.
“The Ranger’s appeal in Malaysia remains strong,” said Syed Ahmad Muzri Bin Syed Faiz, managing director, Sime Darby Auto Connexion. “We’re confident its momentum will continue in Malaysia with the launch of the new Ranger later this month.”
To better support Ranger customers across the country, Ford and Sime Darby Auto Connexion are continuing efforts to further enhance the ownership experience, including ongoing expansion and upgrades to Ford dealerships nationwide.
Over the past year, Ford and Sime Darby Auto Connexion have announced the opening of four new and upgraded Ford dealer facilities, including Acecourt Auto Sdn Bhd (Acecourt Auto), SNS Kembara Utama Sdn Bhd (SNS Kembara), Sime Darby Auto Connexion (Kuching) and Sime Darby Auto Connexion (Kota Kinabalu).
About Ford Motor Company
Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail.
Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.
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Sime Darby Auto Connexion Sdn Bhd
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