Ford Ranger’s Third Quarter Sales Jump 61 Percent as Strong Demand Continues

• The strong quarter helped drive Ranger’s share of the pickup segment up 1.1 percentage points to 15.3 percent

KUALA LUMPUR, Malaysia, 10 October 2018 – The segment-defining Ford Ranger pickup truck proved its continuing popularity in Malaysia in the third quarter as retail sales rose 61 percent from the previous year to 2,245 vehicles sold.

The strong sales helped Ranger boost its share of the pickup segment for the quarter up 1.1 percentage points from the same period a year ago to 15.3 percent.


“The Ranger is helping to drive the strength of the overall segment, which certainly plays to our global strengths and expertise in trucks,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company. “The toughness, capability, and comfort of the Ranger continues to set the benchmark for the one-tonne pickup truck sector.”

The ‘Built Ford Tough’ Ranger is one of the best-selling pickups in the market, attracting a wide range of customers who appreciate the versatility that make it suitable for a wide range of work demands and lifestyles.

“The Ranger’s appeal in Malaysia remains strong,” said Syed Ahmad Muzri Bin Syed Faiz, managing director, Sime Darby Auto Connexion. “We’re confident its momentum will continue in Malaysia with the launch of the new Ranger later this month.”

To better support Ranger customers across the country, Ford and Sime Darby Auto Connexion are continuing efforts to further enhance the ownership experience, including ongoing expansion and upgrades to Ford dealerships nationwide.

Over the past year, Ford and Sime Darby Auto Connexion have announced the opening of four new and upgraded Ford dealer facilities, including Acecourt Auto Sdn Bhd (Acecourt Auto), SNS Kembara Utama Sdn Bhd (SNS Kembara), Sime Darby Auto Connexion (Kuching) and Sime Darby Auto Connexion (Kota Kinabalu).


About Ford Motor Company 
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.


About Sime Darby Auto Connexion 

Sime Darby Auto Connexion (SDAC) is a wholly-owned subsidiary of Sime Darby Motors. In operation since April 2008 following a restructuring of Sime Darby’s motor business, SDAC has been the sole distributor for Ford in Malaysia and currently manages the brand exclusively in the various parts of the value chain such as importation, distribution and retail. 

Together with Ford, SDAC strives to address the current challenges faced by the automotive industry and endeavours to support and promote sustainability in the industry.

 

Media Contact: Ryan Mok 
                                    Content & Communications
                                    Sime Darby Auto Connexion Sdn Bhd
                                    03 7718 1200 

                                    ryan.mok@simedarby.com 

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