Chery Automobile Partners with Sime Darby for Local Assembly in Malaysia

Serdang, 3 May 2023 – Chery Automobile Co., Ltd (“Chery Automobile”) and Sime Darby Berhad today jointly announced that they will enter into a partnership for Chery vehicles to be assembled in Malaysia.

The local assembly of Chery vehicles in collaboration with Sime Darby is expected to begin in the third quarter of 2023 at Sime Darby’s motor vehicle production and assembly facility, Inokom, in Kulim, Kedah.

Chery Corporate Malaysia Country Director Mr Leo Chen said the partnership with Sime Darby is aimed at strengthening its presence in emerging markets within Southeast Asia that has seen encouraging growth.

“It is a very exciting and thrilling partnership. It creates valuable experience in the automotive sector across the value chain, which would make this a great partnership to grow together,” said Mr Chen.

Sime Darby’s assembly plant in Kulim will be expanded to cater for Chery’s local assembly in Malaysia.

“We are proud to announce our collaboration with Chery, and to join Chery’s global family of partners. To be entrusted to assemble cars for Chery speaks volumes of the highly qualified and competent Malaysian talent we have at Sime Darby and our ability to provide meaningful value to our partners. We look forward to being part of Chery’s journey of continuous innovation.

“The assembly portfolio is a key element in our growth strategy for Sime Darby Motors and this partnership supports this,” said Sime Darby Berhad Group Chief Executive Officer Dato’ Jeffri Salim Davidson.

With its recent fresh entry strategies to Malaysia, Chery has previewed the Omoda 5 and Tiggo SUVs in October 2022 for the Malaysian media and public with encouraging feedback. Currently, it has 30 dealerships under renovation.

Chery Corporate Malaysia Sdn. Bhd. (“CCMSB”), a local subsidiary fully-owned by Wuhu Purui Automobile Investment Co., Ltd, a subsidiary of Chery Automobile, will be the Approved Permit (“AP”) Franchise Holder to undertake the local assembly of Chery vehicles in Malaysia for the domestic and export market.

About Chery Automobile Co. Ltd.
Chery Holding Group Co., Ltd. is a diversified business group engaged in the automotive
industrial chain. Its business fields include automobiles, parts, finance, real estate, services, and intelligent connectivity. Its subsidiary, Chery Automobile Co., Ltd (“Chery Automobile”) sold 1.2 million units in 2022, with 37% of that exported. Chery Automobile is the No. 1 Chinese Car Exporter for the past 20 consecutive years. Chery Automobile has strong technical capabilities with 14,000 granted patents, five research and development (R&D) centres and over 10 assembly plants globally. Chery invests heavily in leading technologies such as electric cars, battery, and autonomous driving.

About Sime Darby Berhad
Sime Darby Berhad is a partner of choice for the world's most admired brands in the Industrial and Motors sectors. We deliver sustainable value to our stakeholders through operational excellence, high performance standards and good corporate governance. Founded in 1910, Sime Darby Berhad today has a workforce of approximately 20,000 employees and a presence in 19 countries across the Asia Pacific region. It is listed on the main market of Bursa Malaysia with a market capitalisation of RM14.71 billion (USD3.30 billion) as at 2 May 2023. For more information, please visit

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