MEDIA

BMW Group Malaysia and Sime Darby Auto Engineering (SDAE) Officially Open Engine Assembly Facility in Malaysia for BMW engines.

The New Sime Darby Auto Engineering Engine Assembly Facility : (From L-R)  Mr. Andrew Basham, Managing Director of Sime Darby Motors; Mr. Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad;  Dato’ Madani Sahari, Chief Executive Officer of the Malaysian Automotive Institute;  Tan Sri Dato’ Sri Dr. Wan Abdul Aziz Wan Abdullah, Chairman of Sime Darby Berhad;  Ms. Hildegard Wortmann, Senior Vice President of Region Asia Pacific, BMW Group;  Datin K. Talagavathi, Deputy Secretary General responsible for Industry, Ministry of International Trade and Industry Malaysia;  Ms. Ilka Horstmeier, Senior Vice President of Production Engines and Electrified Powertrains, BMW Group; and  Mr. Harald Hoelzl, Managing Director & Chief Executive Officer, BMW Group Malaysia

Kulim, 3rd May 2018 – BMW Group Malaysia and Sime Darby Auto Engineering (SDAE), a division of Sime Darby Motors today opened the doors to the new SDAE Engine Assembly Facility in Kulim, Kedah.

Speaking at the opening ceremony, Datin K. Talagavathi, Deputy Secretary General (Industry) of Ministry of International Trade and Industry Malaysia said, “I am pleased to officiate the opening of the new Sime Darby Auto Engineering Engine Assembly Facility here in Kulim, Kedah today. The new engine assembly facility developed through the partnership and initiatives of Sime Darby Motors and the BMW Group, will not only boost the local capabilities and regional competitiveness of the country but will also create employment opportunities and raise technical competency skills for Malaysians.”

She added that the new engine assembly facility, alongside the assembly plant and the Regional Parts Distribution Centre in Johor by premium automaker BMW Group would promote the exchange of technological know-how, thereby developing a more innovative and talented workforce in line with the transformation aspirations of the country.

Ms. Ilka Horstmeier, Senior Vice President, Production Engines and Electrified Powertrains, BMW Group said, “Today is a very special day: together with SDAE we have managed to establish a new engine assembly for BMW engines in Malaysia. Our strong cooperation with our reliable partner comes to fruition with the assembly of 3- and 4-cylinder petrol engines, alongside 4-cylinder diesel engines, as well as the 3- and 4-cylinder combustion engines for the Plug-In Hybrid electric vehicle.”

Echoing her sentiments, Tan Sri Dato’ Sri Dr. Wan Abdul Aziz Wan Abdullah, Chairman of Sime Darby Berhad said, “Sime Darby Motors’ vision is to be the preferred contract assembly partner for the most dynamic automakers in ASEAN. We aim to produce more than 50,000 vehicles as well as the engine parts and components for the vehicles by the year 2020. The new SDAE Engine Assembly Facility opened today takes us one giant leap forward in making this goal a reality.”

Established on a land site of over 6 acres with a built-up area space of 8,500 square metres and with a total investment value of over RM 132 million by SDAE, the new engine assembly facility will support BMW Group Malaysia’s growing demand for locally assembled vehicles with the newest capabilities in engine assembly technology as well as support the premium automaker’s export initiatives to other markets in the region.

Equipped with the newest innovation for engine assembly including EST tightening equipment, Dosing and Bonding Technology (DoboTech) equipment, engine engraving, engine oil filling and test machines for hydraulic valve play compensation, leak tests as well as hot and cold testing, the new facility employs an additional 60-person workforce demonstrating a commitment to increasing employment opportunities and career growth prospects within the local job market in the Kulim Hi-Tech area.

Mr. Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia said, “Malaysia has long played the role of a strategic partner to the BMW Group in South East Asia and this significance is reflected in our business performance here which mirrors our achievements worldwide. In the first quarter of 2018, the BMW Group is already on target for an eighth consecutive year of record sales with a delivery of 604,629 vehicles worldwide, a 3% growth as compared to the same period in 2017.”

Hoelzl added, “The positive performance worldwide echoes in Malaysia, where BMW Group Malaysia has already successfully achieved a 15% increase in the deliveries of BMW, MINI and BMW Motorrad vehicles in the country, delivering 3,000 vehicles in the first quarter of 2018.”


About BMW Efficient Dynamics 
BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.

The BMW Group 
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. 

Website     : www.bmwgroup.com 
Twitter       : http://twitter.com/BMWGroup 

About BMW Malaysia Sdn. Bhd 
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
 
Website     : www.bmw.com.my 

Issued by: 
BMW Malaysia Sdn Bhd
Sashi Ambi 
Head of Corporate Communications, Malaysia 
Telephone: +60123817182, Fax: (+603) 8887 3801 

Chongreena Cirikwong 
Corporate Communications Assistant, Malaysia 
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801 
Email: chong.reena@bmw.com.my 
Media Website: www.press.bmwgroup.com


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Vox Eureka
Jonathan Tan / Crystalbelle Lau / Christina How / Mallini Kannan 
Telephone: +6012 604 2936 / +6012 223 8734 / +6013 342 3321 / +6010 240 5964 

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