BMW Dealer Awards Night 2016

KUALA LUMPUR, 28th March 2017 –
Auto Bavaria, the country’s longest serving and largest BMW Authorized dealership group today scored big time and won multiple awards at the BMW Dealer Awards Night 2016, marking another great milestone since its establishment in 1988.

The awards ceremony organised by BMW Group Malaysia was to celebrate the achievements of the automaker’s network of dealerships in Malaysia whose sales and service operations exemplified excellence and contributed towards achieving its business performance for the year 2016.

It was a special evening for the employees of Auto Bavaria as they were not only recognised locally for winning 27 awards but the dealership group was also recognised globally, winning the best BMW Dealer in Customer Care in the region of Asia Pacific & South Africa through its Sungai Besi dealership and best MINI dealer in the MINI Regional Competition Award through its Kuala Lumpur dealership. The dealership strongly believes that the key to delivering excellent customer experience is by understanding the unique needs of their customers to earn customer loyalty.

Auto Bavaria’s efforts to put its customer at the centre of everything they do, also earned the company with the Best Customer Satisfaction Index (CSI) Score Award for the first time in the platinum category. 

Auto Bavaria ended 2016 on a high note after being awarded the Best BMW Dealer in the Diamond Category for the sixth consecutive year.

Jeffrey Gan, Managing Director of Auto Bavaria said: “We at Auto Bavaria are proud of our growth and success. The recognition and awards we have received is a testament of our focus on customer excellence besides the hard work, passion and dedication of our people. Being recognised internationally is certainly a historic moment for all of us here at Auto Bavaria.

“We feel honoured to be bestowed with these awards and winning the Best Dealer in Customer Care in the region of Asia Pacific & South Africa has set a new benchmark for us to repeat in the years to come. We set out to deliver the best customer experience as it goes beyond the day you drive out with a car.. We aim to deliver outstanding experience each time you bring your car in for service or repair at our service centres”.

Since its opening in 2012, MINI Kuala Lumpur has steadily strengthened its position as one of the largest MINI dealerships in Malaysia. “It is both a great achievement and honour to be the number one MINI Dealership not only in Malaysia but also in the region and again, this win is dedicated to our incredible employees, working endlessly and deserving of this recognition,” added Gan.

List of Awards Received by Auto Bavaria during BMW Dealer Awards Night 2016:

Best Customer Care in the Region of Asia Pacific & South Africa – Auto Bavaria Sungai Besi

Best Overall CSI Score 2016
Auto Bavaria Sungai Besi - Diamond
Auto Bavaria Penang - Platinum

BMW Excellence Club Award (Diamond Category)
Champion – Auto Bavaria Glenmarie – Low Yuan Lung, Dealer Principal
1st Runner Up – Auto Bavaria Kuala Lumpur – Choong Chin Seong, Dealer Principal
2nd Runner Up – Auto Bavaria Sungai Besi – Turse Zuhair, Dealer Principal

BMW Excellence Club Award (Platinum Category)
2nd Runner Up – Auto Bavaria Penang – Paul Chan, Dealer Principal

BMW Vision Club 2016, Head of Sales (Diamond Category)
  • Joe Lee – Auto Bavaria Glenmarie
  • Caleb Lau – Auto Bavaria Kuala Lumpur

BMW Vision Club 2016, Sales Advisor (Diamond Category)
  • Mandy Tang – Auto Bavaria Glenmarie
  • Lim Kar Ean – Auto Bavaria Johor Bahru
  • Siti Rasyidah – Auto Bavaria Kuala Lumpur
  • Chua Kok Sing – Auto Bavaria Glenmarie

BMW Vision Club 2016, Sales Advisor (Platinum Category)
  • Wong Kim Kooi – Auto Bavaria Penang
  • Lily Teoh- Auto Bavaria Penang

MINI Regional Competition Award
  • Auto Bavaria Kuala Lumpur

MINI Issigonis Club Award 2016
  • Belinda Ong – MINI Glenmarie, Top Sales Advisor (JCW Category)
  • Muhammad Zulhafizi – MINI Kuala Lumpur, Top Sales Advisor (Cooper S Category)

BMW Aftersales Dealer Award:
  • Hoo Tian Kwong – Auto Bavaria Kuala Lumpur, Head of Aftersales
  • Danial Joshua Pinto – Auto Bavaria Sungai Besi, Customer Service Officer
  • Tan Weng Ket – Auto Bavaria Glenmarie, Customer Service Officer
  • Farique Sher bin Mohd Rafique – Auto Bavaria Glenmarie, Customer Service Officer
  • Saf Fairuz The – Auto Bavaria Glenmarie, Mechanics
  • Chai Meng Wah – Auto Bavaria Glenmarie, Mechanics
  • Choo Yee Khai – Auto Bavaria Penang, Mechanics

Open Category :
1.    Karen Loo Poh Tin, Auto Bavaria Penang
2.    Koh Huen Wen, Auto Bavaria Glenmarie
3.    Boo Yi Peng – Auto Bavaria Glenmarie

Established in 1988, today, Auto Bavaria's network infrastructure comprises five branches carrying BMW, MINI, BMW Motorrad and BMW i brand across Malaysia namely Glenmarie, Sungai Besi, Kuala Lumpur, Penang and Johor Bahru.

Having introduced the country’s very first BMW i showroom and service centre at its Kuala Lumpur branch along Jalan Tun Razak in November 2015,the new BMW i dealership is a platform to enable BMW enthusiasts and fans to get closer to the most progressive sports car in the world, the all-new BMW i8. The New Auto Bavaria BMW i Dealership is located at Level 1, 362, Jalan Tun Razak, 50400 Kuala Lumpur, Wilayah Persekutuan. Tel – 03-2056 4288; Fax –03-2056 4270.

By winning these awards, Auto Bavaria once again has proven their commitment in bringing the best out of their dealerships to serve their customers better. Foreseeing a challenging year ahead, Auto Bavaria is committed to retain the championship title for the seventh time next year by continuing to be the preferred BMW Authorised Dealer. For more information, please visit

Media Contacts:

Saida Yasmin Shaharil
Head of Marketing
Auto Bavaria – A division of Sime Darby Auto Bavaria Sdn. Bhd.
Phone: 03-5566 3806
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