PETALING JAYA, 10 November 2023 – Having opened the order books and displayed the model publicly for the first time in the country only last week, Hyundai-Sime Darby Motors (HSDM) has now officially launched the fourth-generation Tucson in Malaysia, its key entrant in the competitive C-SUV segment.

“With over seven million units sold globally since its inception in 2004, the Tucson is Hyundai’s best-selling SUV model and a household name. This fourth-generation model, which we debuted at PACE 2023 last weekend to very encouraging response, brings the game to new heights, expanding upon the distinctive style, ergonomic practicality, clever packaging and advanced technology that the nameplate is known for,” said Jeffrey Gan, Managing Director, Southeast Asia, Sime Darby Motors.

The new Tucson’s ‘Sensuous Sportiness’ design is a striking departure from the previous generation, featuring head-turning elements including daytime running lights concealed within a Parametric Jewel grille, full-width tail lamps, angular wheel arches and complex, chiselled surfaces. The modern yet cosseting wrap-around interior features a button-less centre stack under an eight-inch infotainment touch-screen with wireless Android Auto/Apple CarPlay and voice recognition.

Fully imported (CBU) from South Korea, the Tucson comes in three variants, all of them front-wheel drive: 2.0 Lite, 1.6T Plus and 1.6T Max. The 2.0 Lite’s Smartstream MPI engine produces 156 PS and 192 Nm of torque, and is paired with a six-speed automatic, whereas the other two variants combine a turbocharged Smartstream 1.6 TGDi engine that develops 180 PS and 265 Nm of torque with a seven-speed wet dual-clutch transmission (DCT) that features push-button gear selection.

Regardless of variant, the Tucson gets seven airbags including a front-thorax airbag, an electronic parking brake with auto hold, Blind Spot Collision Warning and Safe Exit Warning. The range-topping 1.6T Max exclusively enjoys eight-way powered and heated/ventilated driver and front passenger seats, a fully digital 10.25-inch instrument panel, a power tailgate, auto wipers, wireless phone charging and a full Hyundai SmartSense safety suite including Smart Cruise Control.

Available colours are Amazon Gray Metallic, Phantom Black Pearl, Creamy White Pearl, Crimson Red Pearl and Silky Bronze Metallic, with the last two not offered on the 2.0 Lite.

“The Tucson is arguably the vehicle with the most universal appeal in our line-up. Equally at home in urban and suburban settings, this is the most upmarket Tucson yet, with advanced technology and modern conveniences that make journeys safer, easier and more comfortable. Plus, its striking looks are guaranteed to turn heads, reminding you that you’re driving something special,” said Low Yuan Lung, Managing Director of HSDM.

The new Tucson is priced, on-the-road before insurance, at RM158,888 for the 2.0 Lite, RM178,888 for the 1.6T Plus and RM195,888 for the 1.6T Max, with deliveries set to commence this month. For an additional RM10,000, the standard vehicle warranty is upgradable to five years/100,000 km, and attached to this is three years/50,000 km of free service.

Bookings can be made at any authorised Hyundai sales outlet nationwide or on Hyundai’s online booking platform Cl!cktoBuy (https://www.hyundai.com.my/clicktobuy/).