The Porsche brand came into Sime Darby Motors’ fold in 1998 when Sime Darby acquired Continental Car Services Ltd, a multi-franchise dealership based in Auckland, New Zealand.
Sime Darby Motors’ involvement with the Porsche brand expanded into importation, distribution and retail in Malaysia when it set-up Sime Darby Auto Performance Sdn Bhd in 2010. The Porsche representation grew further in 2012 with the acquisition of Porsche Parramatta retail business in Australia.