Sisma Auto expands Jaguar Land Rover into the north
Penang, 2 December 2016 – SISMA Auto (Utara) Sdn Bhd, which has been appointed by Jaguar Land Rover (Malaysia) Sdn Bhd as the exclusive dealer for the two luxury automotive brands in the Northern region, has officially opened a brand new showroom at Jalan Sultan Ahmad Shah on Penang island to cater to the growing market.
The strategically located new showroom supplements SISMA Auto Utara’s full-fledged Jaguar Land Rover service centre at Sungai Pinang that has been in operation since 2015.

The Penang branch is SISMA Auto’s third after its flagship 3S centre in Glenmarie and its city showcase showroom in Bukit Bintang in the heart of Kuala Lumpur’s business and tourist district.

SISMA Auto’s new Penang showroom, which sits on 28,000 square feet of land with ample parking space, will showcase the latest range of Jaguar and Land Rover models available in Malaysia. For added convenience, service customers can choose to drop off their Jaguar or Land Rover at the showroom.

SISMA Auto Utara sales manager Eric Ooi said the new Penang Island showcase showroom would help enhance market awareness and reach of Jaguar and Land Rover through better brand and product visibility at a high traffic and premium location.

“The current range of products from both Jaguar and Land Rover are some of the best and most exciting ever in the history of these two iconic British automotive brands. We are delighted to be able to showcase the All-New F-Pace, the first-ever performance SUV produced by Jaguar, in conjunction with our opening,” he said.
Ooi added that the new showcase showroom and service centre would serve a large pool of existing Jaguar and Land Rover owners not only in Penang but also the surrounding Northern region.

“We are also pleased to announce that all valid service vouchers issued by the previous authorised dealer would be honoured by SISMA Auto Utara,” he said.

In conjunction with the new showroom opening, SISMA Auto Utara will be organising a Jaguar and Land Rover Weekend Carnival on December 3 and 4, 2016 from 10 am to 5 pm. There is no better time to buy your dream Jaguar or Land Rover as there will be amazing cash rebates for selected models. These include the all-new Jaguar XE compact sports sedan (up to RM25,000 rebate) and XF sports sedan (up to RM60,000 cash rebate), the stylish Range Rover Evoque (up to RM80,000 cash rebate) and the seven-seater Land Rover Discovery Sport SUV (up to RM100,000 cash rebate).

In the past few years, Jaguar and Land Rover have been introducing a succession of new models that marry exquisite design, breakthrough technologies, breath-taking performance, unmatched capability and total practicality that have helped broaden the appeal and reach of the two brands. The entire Jaguar range, for example, has now been renewed and recently joined by the All-New F-Pace.

For product enquiries, test-drives and aftersales service, please contact SISMA Auto Utara at 04-226 2279 (Sales) and 04-288 1155 (Service).

About SISMA Auto

SISMA Auto is an authorised dealer and service provider for Jaguar and Land Rover in Malaysia.

SISMA Auto commenced operations over 20 years ago in 1994 as the sole importer, distributor and exclusive accredited aftersales service provider for Jaguar cars in Malaysia. In 2014, SISMA Auto welcomed Land Rover into its family. Today, the company serves Jaguar Land Rover in Kuala Lumpur (Bukit Bintang), Selangor (Glenmarie) and Penang (Jalan Sultan Ahmad Shah and Sungai Pinang). 

SISMA Auto is the automotive arm of the SISMA Group of Companies. It was founded by the late Dato’ Syed Ibrahim Syed Mohamed and his brother, Syed Hussain Syed Mohamed, the current Chairman. Today, the SISMA Group is proudly a second-generation family owned group of companies. 

About Jaguar Land Rover Malaysia

Jaguar Land Rover (Malaysia) Sdn Bhd, a joint venture between SISMA Auto and Sime Darby Motors, is the exclusive importer for Jaguar and Land Rover in Malaysia. The joint venture was formed via SISMA Auto’s acquisition of a 40% share in Sime Darby Motors’ Land Rover (Malaysia) Sdn Bhd, which was then renamed Jaguar Land Rover (Malaysia) Sdn Bhd.

Issued by: Sisma Auto Sdn Bhd

Media Contacts:

Sisma Auto (KL) Sdn Bhd
Marketing & CRM Manager
Joanna See
Phone: +603 5567 0370
Mobile: +6012 969 7199

PRkraft Communications Consultants
Ryan Mok
Phone: +603 4106 1013
Mobile:  +6012 319 6160
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