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Sime Darby Motors Bags the BrandLaureate Industry Champion Brand ICON Leadership Award for Retail Automotive

KUALA LUMPUR, Malaysia 26 November 2018 – Sime Darby Motors bagged the BrandLaureate Industry Champion Brand ICON Leadership Award for Retail Automotive at the recent BrandLaureate Awards 2018 Gala Dinner, held at The Majestic Hotel, Kuala Lumpur. 

The award recognises Sime Darby Motors’ contribution to the growth and development of the automotive retail industry in the country, through strong brand leadership and governance, as well as its commitment and focus in offering the highest quality products and services to customers. 

“We at Sime Darby Motors are honoured to be the recipient of the prestigious BrandLaureate Industry Champion Brand ICON Leadership Award for Retail Automotive. I dedicate this award to our customers, employees, and business and agency partners who have all played instrumental roles in our success. We thank you for your relentless support,” said Dennis Ho, Managing Director – Malaysia, Taiwan and Thailand, Sime Darby Motors. 

Ho added, “This award is a testament of our continuous pursuit for excellence in providing the very best for our customers. We will continue to push boundaries and differentiate ourselves in all aspects of our business to maintain our pole position in the automotive retail scene.

”Sime Darby Motors Malaysia represents major automotive brands such as BMW, MINI, Porsche, Ford, Jaguar Land Rover and Hyundai, where its retail operations feature some of the latest state-of-the-art facilities designed to offer superior customer experience. Apart from its retail business, Sime Darby Motors is also long-term partner of global car rental brands, Hertz and Thrifty, through Sime Darby Rent-A-Car. 

The BrandLaureate Industry Champion Brand ICON Leadership Award for Retail Automotive is Sime Darby Motors’ first BrandLaureate Award. 


About Sime Darby Motors 
Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the retail, distribution and assembly businesses. It has presence in ten countries across Asia Pacific. With over 40 years of experience, Sime Darby Motors is a major industry player in the region. Sime Darby Motors currently represents 30 brands, ranging from luxury brands such as BMW, McLaren and Rolls Royce, to various mass market brands such as Ford, Peugeot and Hyundai, as well as trucking names like Hino and Mack.
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